Copywriting

TOM WOLFERMAN W R I T E R 

VERSATILE WRITING. NIMBLE WRISTS.


As a freelance writer, my career has covered a creative, eclectic swath – from advertising projects to employee communications to humor.

I've marketed surgeon's gloves. Promoted the sales of pinball machines. Created hang tag copy for hand puppets. Researched tattoos and piercings for a body art video. Ghostwrote a home improvement advice column. Developed product names 
for everything from golf shirts to a game based on Ancient Rome.

I've delivered words to help make hardware store retailers shine, CEOs compelling, emcees entertaining and cement glamorous.

I've scripted live team-building events that have motivated insurance executives to get wildly creative and divorce attorneys to loosen their ties.  

In the realm of employee communication, I've probed the minds of business professionals to share their stories. Polished dry information about policies and procedures so they'll be read and understood. Used humor to reach and engage retail employees.

Whatever the project, I stay focused on the client's goal, audience and message. All with the belief that writing with intent and clarity doesn't mean the delivery has to be dull.

What I write:

• Print communication
• Web content
• Advertising and marketing
• Employee communication 
• Sales materials
• Corporate identity
• Promotional
• Newsletter and editorial copy
• Employee interviews, bios and profiles
• Consumer and business-to-business
• Creative concept development
• Scripts for live events
• Humor and comedy

See samples.

Clients I've worked with:
– Aon Risk Services
– Bally Midway Manufacturing
– Baxter International
– Bill Pollack Music
– Chicago Health & Racquetball Clubs
– Cook County Illinois Benefits Office
– FunnyWorks, Inc.
– Hartmarx
– Hyatt Regency Chicago
– International Association of Business Communicators
– Mount Sinai Hospital
– NBC-TV Chicago
– Northwestern University
– Rape Victim Advocates
– Sears Roebuck and Co.
– Techtron/Wace Imaging Network
– The Barbara & Stephen Miller Foundation
– The Chicago Lighthouse for People Who Are Blind 
   or Visually Impaired
– The Culinary Stage
– The Rodgers Group, Ltd.
– Travel Technology Group
– True Value Company
– WanderBikes™ 
– WGN-TV

Publication credits
Personal essays and humor have appeared in:
Chicago Reader
Chicago Sun-Times
Chicago Tribune
Chicago Literati
Thread: a literary publication