PORTFOLIO

TOM WOLFERMAN W R I T E R 

Click images to view web links and writing samples. 


WEB CONTENT


THE RODGERS GROUP, LTD.

Web content leverages the depth of experience of this creative firm providing strategic business communication solutions.



THE BARBARA & STEPHEN
MILLER FOUNDATION

The site established a grassroots philanthropic foundation providing emergency fund grants to low-income individuals.


ENROLLMENT BENEFIT CONCEPTS
Copy for web content, team bios and blog reinforces the comprehensive services and experience of a company providing the resources to help manage benefits enrollment and administration.


THE CULINARY STAGE

Building a career in catering and food styling, entertainer Claire Berger wanted the tone of her site to reflect her personality and passion.




BUSINESS-TO-BUSINESS MARKETING


TREK-QUEST
Along with name development for a comprehensive business travel software product, marketing materials were written to clearly communicate benefits to corporate users.





33 NORTH DEARBORN

Sales copy highlighting amenities of a prime commercial rental property was directed to prospective legal, financial and professional tenants.




PORTLAND CEMENT ASSOCIATION
An ad series defined the aesthetics, versatility and functionality of masonry for use in public buildings.





MEETING PROFESSIONALS INTERNATIONAL

A compelling invitation promoted the motivational and experiential benefits of face-to-face meetings.




THE LOOP FM

As Chicago's enduring classic rock music station, The Loop presented its advertising sales package with a touch of attitude.




TRAVEL TECH TRAVEL DESK
Attention-grabbing e-blasts encouraged trade show attendees to 
book air, car rental and hotel reservations online.



PROACTIVE, INC.
A clean and elegant Yin Yang copy approach served as the sales kit intro for a company providing creative event management and stage production.




SOMMERS & FAHRENBACH, INC.

To launch an updated logo with a retro look, an established full-service Chicago printer reminded clients of all the capabilities its name represents.



CONSUMER ADVERTISING


NORTHWESTERN UNIVERSITY
Multi-year ad and direct mail campaigns helped to increase visibility and enrollment for Northwestern University's school of continuing studies.






RIVERSIDE GOLF CLUB
Membership sales materials detailed the heritage, surroundings and amenities of the Chicago area's oldest private golf facility.





HARTMARX
As part of a rollout campaign announcing an updated collection of suits and sportcoats, sales materials reinforced the company's brand and reputation for quality tailored clothing.




BAUHAUS ON BARTON
Two approaches marketed an authentically renovated and furnished 1950s-style bed & breakfast located in New Buffalo, Michigan.



MARCELLO'S
Inviting direct mail copy set the tone in promoting a restaurant, bakery and catering venue operated by Father and Son Enterprises.





ENTREPRENEURIAL MARKETING


BILL POLLACK MUSIC

Sales kit copy developed for musician Bill Pollack creatively reflected the energy and musical diversity of his orchestra and consulting services.




SUSAN OCHWAT, LCSW

A Chicago psychotherapist expanding her practice sought a specialized marketing piece aimed at actors in need of coaching and support to step through creative blocks.



NONPROFIT & CHARITABLE 



TRUE VALUE FOUNDATION

Overview materials spotlighted the foundation's community-based mission through charitable programs focused on education and social support.





RAPE VICTIM ADVOCATES

A pro-bono project included writing of an identity brochure and Chicago Tribune Magazine profile that resulted in increased visibility for a social service and advocacy organization dedicated to serving survivors of sexual assault.





PAINTING A BRIGHTER FUTURE
Fundraising materials successfully launched a national charitable program in partnership with retailers providing grants for paint to schools in need.



IMAGE AND BRAND IDENTITY


DESIGNS ON ADVERTISING
To showcase the scope of illustration talent at Skidmore Sahratian, a leading Detroit-area design firm, an image campaign offered a nostalgic retrospective of advertising.




THE FINE ART OF RETOUCHING

An identity and capabilities package for the largest U.S. color separation and electronic imaging company paid homage to the visionary art of Magritte, O'Keeffe and Escher.



LOTUS TURBO ESPRIT
Named car designer of the century, Giorgetto Guigaro left his mark on the restyled Lotus Turbo Esprit. An image poster promoting the redesigned sportscar featured narrative copy tracing its innovation. 




NINO CERRUTI
A branding piece emphasized Italian stylist and fashion designer Nino Cerruti's distinction for globally-sourced fine fabrics. 





SEARS AUTOMOTIVE GROUP

A corporate identity campaign aimed at multiple audiences communicated the history, focus and momentum of Sears' retail automotive businesses. 





EMPLOYEE COMMUNICATIONS


TRUE VALUE COMPANY
To build awareness of retail initiatives and True Value's revitalized hardware store format, internal communication programs were developed to engage and educate associates.




SEARS TIRE GROUP ASSOCIATE HANDBOOK
A user-friendly, cartoon-themed policy handbook captured attention and drove compliance for automotive employees.





EMPLOYEE BENEFITS COMMUNICATION
Poster campaigns customized to varied clients were designed to generate awareness of health plan changes and options during annual employee benefits enrollment.






BIOS AND PROFESSIONAL PROFILES


PEOPLE OF INTEREST
From entrepreneurs involved in the business of creating art, music and comedy to those making their mark in the corporate world, a sampling of personal profiles reveals the human side.




RECRUITMENT ADVERTISING


ALTAIR
A recruiting campaign developed for an industry leader in high-end engineering software and product design/development was focused on attracting innovative thinkers.





MOUNT SINAI HOSPITAL MEDICAL CENTER   
The benefits and rewards of working at a mission-focused inner city hospital were key elements of recruitment materials targeting nursing candidates.





HUMOR

COLLINS, MILLER & HUTCHINGS
To market prepress services and create buzz in the advertising community, this multi-tiered direct mail contest – a sweepstakes spoof – used humor to target creative directors. The series received a Flash Creative Print Advertising & Design Show Award.



THE RODGERS GROUP
HOLIDAY TRADITIONS EXPLAINED

A holiday mailer sent to clients of The Rodgers Group, a Chicago communication firm, took creative license in interpreting traditions of the season with the right amount of folly.